The Academy of Nutrition and Dietetics, formerly the American Dietetic Association, announced the first food to bear their “Kids Eat Right” label. This is a big deal, because the label is a sort of endorsement from the professional organization that represents nutritionists and dietitians. It follows that these foods would be among the healthiest choices for kids.
Unless they aren’t.
It turns out that the first food to bear this label is Kraft American Singles cheese “product.” It’s not even real cheese. Or even real food for that matter. Obviously, there is more going on here than helping consumers identify healthy foods for their kids. Hint: it involves money!